"The industry changed and we had to adapt" Söderström said. "We announced it, but then the industry changed for a bunch of reasons," the executive noted, adding that they are still going to roll it out but will do so in a way that makes sense for them and their listeners. Söderström said a lossless experience is still on the way. What's really going on behind the scenes? In a recent interview with The Verge, Spotify co-president Gustav Söderström provided a bit of clarity. Launch windows have come and gone with no explanation. What just happened? Spotify has been working on a HiFi tier for years.
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